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vStory One-to-One Publishing™

Robust Ad Targeting and User Tracking Solution for Online Publishers

Measure ROI for ads and subscribers.
Boost circulation automatically.
Refine targeted ads down to the individual.

vStory One-to-One Publishing™, provides publishers of electronic magazines the most powerful capabilities for reaching targeted readers with tailored ads, directed offers, and specific coupons. For the first time, publishers can demonstrate to advertisers extensive, granular user tracking metrics and detailed ROI for campaigns, specific ads and specific subscribers. Advertisers will be able to see exposure figures for each individual subscriber for both targeted ads and full run insertions.

vStory One-to-One Publishing offers the industry’s most comprehensive subscriber tracking, automated circulation building, and targeted advertising. Advertisers gain greater insight into customer browsing behavior and interests. Publishers can automatically collect readership information and metrics, improving the match between content and reader needs and multiplying available ad inventory.

The vStory One-to-One Publishing solution is based on the tested and proven vStory Media Personalization Platform and includes:

  • exclusive Tracking Metrics that report individual user clicks and compile comprehensive user profile data in real-time, and without the use of cookies or plug-ins

  • automated circulation-building and lead generation features, such as Pass-Along Tracking™, Tell-a-Friend article sharing, and Personalized Reprints™

  • personalized ad targeting including ClickOnce/Buy Now™ e-commerce, individualized offers, and online coupons

  • vAIM™, (vStory Ad Inventory Multiplier™) a patented ad targeting feature that interfaces with ad servers to create more efficient ad space utilization

  • automated personalized publishing in PDF® (Adobe’s Portable Document Format) with optional, robust Digital Rights Management

For more information about how you can start sending personal invitations to your customers, contact, or call 415.596.6341.


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