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Solutions Overview

The Internet's promising new era of "one-to-one marketing?" Synthespia's vStory Media Personalization Platform delivers the goods! Whether you are an online publisher, advertiser, brand manager or direct marketer, the vStory Media Personalization Platform lets you cultivate personal brand relationships with each individual customer, deliver highly customized product, and more. How? Read on.



Online Publishers

Whether news, sports or entertainment, online publishers have one common challenge: they rely on advertising revenue to stay in business. But with CPMs dwindling, smart publishers are offering super effective rich-media ad units to keep fickle advertisers happy. Now, the vStory Media Personalization Platform offers an even better solution for hurting publishers. Data-driven personalization lets online publishers offer their advertisers unprecedented premium advertising opportunities, such as subscriber targeted campaigns, direct email and newsletter campaigns, and more. Even better - offer personalized newsletters and delivered in PDF with embedded "buy now" links for instant gratification and revenue!

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Portals

While web portals face shrinking ad dollars, they also fiercely compete with one another for subscribers, and therefore need to differentiate their offerings, build brand loyalty, and constantly offer innovative services. With the vStory Media Personalization Platform, portals can offer personalized advertising products to their advertisers and rich, personalized content for subscribers. Not only is personalized advertising and communications effective, with vStory it is easy and affordable.

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Rich Media

Will the Internet one day be the platform for Interactive TV? Right now, someone is watching a music video, last night's ball game highlights, an in-depth news feature, an independent film, or maybe something new that just came online. The opportunities for providers of streaming content to offer data-driven personalized video content or premium, targeted rich media advertising are incredible. With the vStory Media Personalization Platform, streaming media companies can strengthen their business models, advertising and subscriber offerings. It's easy, affordable and very effective.

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e-Commerce / e-Business

There are several key questions facing e-commerce and e-business where personalization is the right answer. For example, how do you leverage vast quantities of CRM data to improve recency, frequency and retention? Or, how do you deliver customized incentives to thousands of channel partners? First, the vStory Media Personalization Platform offers unparalleled power to create and deliver data-driven messages, special offers, or customized content, quickly, easily, and inexpensively. Then, vStory's Two-Way e-Commerce feature helps you close the sale and collect instant feedback. Finally, vStory's superior metrics return accurate numbers so you can measure your success. Whether you're selling pants online or managing thousands of channel partners through your extranet, you can benefit from data-driven personalization.

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Advertising

Pop-ups, pop-unders, banners - very annoying and hopelessly ineffective. That's why the big brands have turned to rich media and personalized marketing to break through the background noise, which is very smart since these methods have proven to be the most effective advertising techniques on the Internet. The vStory Media Personalization Platform offers an incredibly powerful solution for creating data-driven, highly personalized Flash™, video, or PDF®s for advertisers. In fact, it is the only solution for personalizing video on the market, today!

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Direct Marketing

Direct marketers already know that getting personal, without being too intrusive, is the most effective form of direct marketing. But can you get personal with a mailing list with thousands of names? Yes, you can. The vStory Media Personalization Platform offers data-driven personalization for email, video, Flash, PDF, web pages, and other rich media! Boost event attendance with personalized email invitations. Increase recency and frequency within your catalog customer base with personalized offers. It's fast, easy, and affordable. So, what are you waiting for?

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Politics

Fund raising, mobilizing constituencies around complex issues, and targeted campaigning are the top three political activities taking place on the Internet. Can you imagine the persuasive power of delivering the right message to the right voters at the right time? Using persuasive video to make your point? Effective political communications on the Internet is now possible with the vStory Media Personalization Platform. Quickly and affordably create and distribute customized video, Flash, or PDF messages for each and every member of your constituency - donors, voters, and volunteers.

Please click here to see some of our political messaging demos.

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