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FOR IMMEDIATE RELEASE
Synthespia Launches vStory Digital Publishing Solution
San Francisco, CA May 29, 2003 Synthespia, a leading provider of rich media personalization solutions, today announced vStory One-to-One Publishing, providing publishers of electronic magazines with greatly expanded capabilities for reaching targeted readers with tailored ads, directed offers and specific coupons. For the first time, publishers will be able to present to advertisers exposure figures for each individual subscriber, for both targeted ads and full-run insertions.
vStory One-to-One Publishing offers the industrys most comprehensive subscriber tracking, automated circulation building, and targeted advertising. Advertisers gain greater insight into customer browsing behavior and interests. Publishers can automatically collect readership information and metrics, improving the match between content and reader needs and multiplying available ad inventory.
"This is the kind of technology breakthrough that will transform the online publishing model," said David Schachter, Synthespia President and CEO. "Advertisers and publishers both win, through more targeted advertising and more efficient utilization of ad space. And readers win with editorial and advertising content that is more relevant to their specific concerns."
The vStory One-to-One Publishing solution is based on the tested and proven vStory Media Personalization Platform and includes:
The vStory Media Personalization Platform (vMPP) is a comprehensive personalization solution. It is a technology suite that mass-produces highly personalized electronic content, such as video, Flash, Adobe Acrobat, websites, and email. The vMPP is an enterprise-level solution designed to meet the growing demand by large-scale advertisers, online marketers, and major corporations for better tools to individually target millions of customers with custom messages and special offers.
Synthespia, Inc. is a privately-funded San Francisco company focused
on developing practical solutions to the problem of mass producing and
delivering highly personalized rich media to desktops, devices and living
rooms. Synthespia currently offers the most powerful personalization technology
available for streaming video, Flash, and PDF®. The company
roster includes experts at multimedia software and content, including
a BAFTA winner and two Emmy award winners. More information is available