Company vStory Solutions Services Case Studies & Demos Partners News Contact Client Login  


Jay Tompt
Synthespia, Inc.
cell: (408) 828-6679
fax: (801) 640-2154
web site:

Synthespia Announces vStory for Events™
Personalized Marketing and Registration Solution for Events and Conferences

San Francisco, CA - April 29, 2003 - Synthespia, the leading provider of Internet personalization solutions, today announced vStory for Events, a powerful, turn-key personalization solution for conference and event organizers that boosts registration rates, streamlines online registration, and provides real-time actionable metrics. Recipients of a vStory personalized event invitation register with a single click, eliminating the vexing problem of transaction abandonment that plagues existing online registration schemes. vStory for Events interfaces easily with popular online registration systems, such as Acteva, 123 Signup, and seeUthere, and with online payment services like PayPal, to provide a comprehensive closed-loop solution for conference and event marketers.

"We've worked closely with our large conference clients, such as Deloitte & Touche, to design an effective online marketing solution that radically simplifies the registration process," said David Schachter, Synthespia CEO. "This takes the last minute panic event organizers often experience completely out of the equation."

vStory for Events is built on the vStory Media Personalization Platform, the most comprehensive media personalization system for implementing "one-to-one" marketing programs. vStory for Events includes:

  • Templates for announcements and invitations to conferences, webinars and seminars, conventions, expos, etc.
  • Click Once Automated Registration, an exclusive vStory feature
  • Plug and play integration with major online registration solutions
  • Plug and play integration with online payment systems
  • Superior real-time metrics that deliver immediately actionable information: who signed up, when, and why, so the marketing message can be improved in real-time.

vStory for Events is based on the industry's most comprehensive personalization solution, the vStory Media Personalization Platform (vMPP). It is a technology suite that mass-produces highly personalized electronic content, such as video, Flash, Adobe Acrobat Portable Document Format (PDF), websites, and email. The vMPP is designed to meet the growing demand by advertisers, online marketers, and large corporations for better tools to individually target millions of customers with custom messages and special offers.

Synthespia, Inc. is a privately-funded San Francisco company focused on developing practical solutions to the problem of mass producing and delivering highly personalized rich media to desktops, devices and living rooms. Synthespia currently offers the most powerful personalization technology available for streaming video, Flash™, and PDF®. The company roster includes experts at multimedia software and content, including a BAFTA winner and two Emmy award winners. More information is available at: