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Case Studies and Demos
Events and Webinars
Political Campaigns and Fundraising
Channel Partner Campaigns
What is a vStory?
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Political Campaign Demo
Political campaign managers have discovered that the Web and email are extremely effective for fund raising, raising voter awareness, and getting out the vote. Now, with vStory Media Personalization, "all politics is local again." Personalization provides even more political punch, allowing campaigns to zero in on issues of particular concern to each and every voter, collect contributions and voter feedback instantly, and measure the results in real time. No other campaign tool offers this much power to engage, persuade, and mobilize voters.
Look for these points of personalization:
- Voters's name
- Address and property value
- Family characteristics
Files personalized for this demo:
- Flash file
- Web page
- email
- Instant Message
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Deloitte & Touche 2002
Of the 89% of the messages that were received, 6.7% of the
recipients clicked through to get additional information. This is more
than double the typical response rate for Flash™, and this response came
from recipients who had ignored five previous invitations.
Watch the 2002 sample vStory
Look for these points of personalization:
- Recipient's name
- Company
- Company's growth rate
- Location (Europe vs. US)
Files personalized for this campaign:
- video file
- email
- several web pages, including JavaScript
- clickthrough tracking pages
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Deloitte & Touche 2003
For the 2003 Fast 500 Conference, we sent out 4 vStory invitations over a 3 month period, with a total response rate of 18.4%, substantially higher than the 2002 campaign. The campaign incorporated a mixture of streaming video, Flash, personal text, and supporting Web pages.
Watch a sample vStory
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Trade Show Demo
Here is a "Newscast 10 Minutes from the Future", showcasing the advantages of using vStory Technology.
Look for these points of personalization:
- Recipient's name
- Company
- Location
- Competitor
- Industry Tradeshow
Files personalized for this campaign:
- video file
- email
- several web pages, including JavaScript
- clickthrough tracking pages
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Patrick Marketing Group
This 15,000 unit campaign was used to drive customer interest in vStory for The Patrick Marketing Group, one of our partners that had specialized in personalized print campaigns in the past.
Look for these points of personalization:
Files personalized for this campaign:
- video file
- email
- several web pages, including JavaScript
- clickthrough tracking pages
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Schools Online
This vStory Campaign was the follow-up to a fundraiser for Schools Online. The recipients recieved a "digital souvenir" of the event that highlighted the VIPs at the event, and the recipient.
Look for these points of personalization:
- Recipient's Name
- Recipient's Photo
- Suggested Contribution based on previous donations
Files personalized for this campaign:
- video file
- email
- several web pages, including JavaScript
- clickthrough tracking pages
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Mercury Interactive
57% of the recipients of the email watched their personalized
video. 31% of the recipients requested additional information beyond the
video.
Watch a sample vStory
Look for these points of personalization:
- Recipient's name
- Company
- Software product they currently use
Files personalized for this campaign:
- video file
- email
- several web pages, including JavaScript
- clickthrough tracking pages
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Sp3d
Watch a sample vStory
Look for these points of personalization:
- Recipient's name
- Company
- Brand
Files personalized for this campaign:
- video file
- email
- several web pages, including JavaScript
- clickthrough tracking pages
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Financial Services Demo
Watch a sample vStory
Look for these points of personalization:
- Recipient's name
- Location
- Income level
- Sales pitch:
Tax savings (for high income household) vs.
College choice (for medium income household)
- Child's gender
- Contact info (email vs phone)
Files personalized for this campaign:
- video file
- email
- several web page, including JavaScript
- clickthrough tracking pages
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