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Case Studies and Demos

Events and Webinars

Political Campaigns and Fundraising

Channel Partner Campaigns

What is a vStory?


 

Political Campaign Demo

Political campaign managers have discovered that the Web and email are extremely effective for fund raising, raising voter awareness, and getting out the vote. Now, with vStory Media Personalization, "all politics is local again." Personalization provides even more political punch, allowing campaigns to zero in on issues of particular concern to each and every voter, collect contributions and voter feedback instantly, and measure the results in real time. No other campaign tool offers this much power to engage, persuade, and mobilize voters.

View this vStory demo

Look for these points of personalization:
  • Voters's name
  • Address and property value
  • Family characteristics

Files personalized for this demo:

  • Flash file
  • Web page
  • email
  • Instant Message

 

Deloitte & Touche 2002

Read the 2002 Case Study

Of the 89% of the messages that were received, 6.7% of the recipients clicked through to get additional information. This is more than double the typical response rate for Flash™, and this response came from recipients who had ignored five previous invitations.

Watch the 2002 sample vStory

Format Bandwidth
Real Media 350 kbps
Windows Media 275 kbps
QuickTime 500 kbps

Look for these points of personalization:

  • Recipient's name
  • Company
  • Company's growth rate
  • Location (Europe vs. US)

Files personalized for this campaign:

  • video file
  • email
  • several web pages, including JavaScript
  • clickthrough tracking pages

 
 

Deloitte & Touche 2003

For the 2003 Fast 500 Conference, we sent out 4 vStory invitations over a 3 month period, with a total response rate of 18.4%, substantially higher than the 2002 campaign. The campaign incorporated a mixture of streaming video, Flash, personal text, and supporting Web pages.

Watch a sample vStory


 
 

Trade Show Demo

Here is a "Newscast 10 Minutes from the Future", showcasing the advantages of using vStory Technology.

Watch the sample vStory

Look for these points of personalization:

  • Recipient's name
  • Company
  • Location
  • Competitor
  • Industry Tradeshow

Files personalized for this campaign:

  • video file
  • email
  • several web pages, including JavaScript
  • clickthrough tracking pages

 
 

Patrick Marketing Group

This 15,000 unit campaign was used to drive customer interest in vStory for The Patrick Marketing Group, one of our partners that had specialized in personalized print campaigns in the past.

Watch the sample vStory

Look for these points of personalization:

  • Recipient's name
  • Company

Files personalized for this campaign:

  • video file
  • email
  • several web pages, including JavaScript
  • clickthrough tracking pages

 
 

Schools Online

This vStory Campaign was the follow-up to a fundraiser for Schools Online. The recipients recieved a "digital souvenir" of the event that highlighted the VIPs at the event, and the recipient.

Watch the sample vStory

Look for these points of personalization:

  • Recipient's Name
  • Recipient's Photo
  • Suggested Contribution based on previous donations

Files personalized for this campaign:

  • video file
  • email
  • several web pages, including JavaScript
  • clickthrough tracking pages

 
 

Mercury Interactive

Read the Case Study

57% of the recipients of the email watched their personalized video. 31% of the recipients requested additional information beyond the video.

Watch a sample vStory

Format Bandwidth
Real Media 350 kbps
Windows Media 350 kbps
QuickTime 500 kbps

Look for these points of personalization:

  • Recipient's name
  • Company
  • Software product they currently use

Files personalized for this campaign:

  • video file
  • email
  • several web pages, including JavaScript
  • clickthrough tracking pages

 
 

Sp3d

Watch a sample vStory

Format Bandwidth
Real Media 350 kbps
Windows Media 350 kbps
QuickTime 500 kbps

Look for these points of personalization:

  • Recipient's name
  • Company
  • Brand

Files personalized for this campaign:

  • video file
  • email
  • several web pages, including JavaScript
  • clickthrough tracking pages

 
 

Financial Services Demo

Watch a sample vStory

Format Bandwidth
Real Media 500 kbps
Windows Media 500 kbps
QuickTime 500 kbps

Look for these points of personalization:

  • Recipient's name
  • Location
  • Income level
  • Sales pitch:
    Tax savings (for high income household) vs.
    College choice (for medium income household)
  • Child's gender
  • Contact info (email vs phone)

Files personalized for this campaign:

  • video file
  • email
  • several web page, including JavaScript
  • clickthrough tracking pages